STRATEGIC PLAN
PRESENTATION
Images Cinema is a non-profit Independent Art House Cinema in Williamstown, MA. (North Berkshires.)
With a provided strategy copy, I was given free reign to design the document in a way that would be translatable to:
Print
Digital/Social Media slides
Appeal Mailers
Web site presence
Strategic Plan for Images Cinema furnished by Julia Dixon, Creative Economy Strategist.
FONTS
The range of syles and sizes of the serif fonts on this design are not accidental.
A thoughtful combination of serif fonts hint at the array of moods and genres offered in cinematic experiences currently and throughout the history of film, as well as the numerous eras Image Cinema has lived through in its 100+ year history. Serif keeps the formality and classic feel of the design, whether it is bold and rounded, capitalized and kerned, or tight and italicised.
FLOW
COLOR
While there is no current cohesive branding or standards within the organization’s aesthetics currently, the digital menus, the current website, and the social media posts were trending toward a preferred color palette by the organization’s managing director, very similar to the one I chose to utilize in the design.
The ‘Sunset/Sunrise’ colorway, to me, represents both the approach of night and evening, which is when most movies are viewed, as well as the sunrise on a new day, or a new chapter for this organization.
TEXTURE
Adding a bit of grain an noise as texture to photo treatments, as well as the dots in the transitional blocks gives a retro feel to the graphics of these pieces, as well as a sense of grit. Non-profits soliciting donations often feel they should present more polished, classic appeals in graphics and presentations— however, when soliciting contributions, I find it is more successful when the materials and imagery used to make the ask hints at the need for the cash. Money spent on extravagant photography and looks that rival top-tier industry representation often give the impression that the organization does not need the funds.
Additionally, adding texture, desaturating, and noising up the photos, ensures usability for most grade of photography offered, including cell phone imagery.
While the copy is simple, it is discussing large calls to action and promises to the community. Therefore, each promise deserves plenty of space to accentuate the importance of each of the objectives. This document is designed to be a discussion piece or slide for presentations, a digestible public facing document on the organization website, to be converted into a brochure style appeal, and a slide carousel on social media.
Approach
Free reign was given to me by the strategist, Julia Dixon.
I wanted to acknowledge several themes about images within this design, which were thoughtfully incoporated in to the final design.
Themes:Acknowledge legacy while looking ahead to the future
Create a nostalgic feel with a modern nod
Maintain a balance of playfulness and structure
Keep the information clean, clear, and in digestible bites